noizemagazine - Index

noizemagazine - noiZe Magazine Issue 58 October 2008 - Index

people attach to physical beauty.
So he’s frankly realistic about the
fact that when he’s spinning a party,
his bodacious bod is going to be
featured in the ads.
“We live in 2008. Turn on the TV,
open a magazine, look at the advertisements,”
he notes. “We live in a
world where looks are integrated
and penetrate into every aspect and
genre of our lives. Being on ads and
in magazines is a part of my life and
I look at it as work.”
Friedmann still occasionally moonlights
as a model. In fact, next
month he’ll grace the cover of the
German issue of Men’s Health. But
it’s his love for the music that drives
him. Lately, he’s been working in
the recording studio with master
producer Mike Cruz.
He wants to learn every facet of
what makes a great song, not only
to take full charge of his career, but
to prove he’s so much more than a
pretty face and a buffed bod. “Trust
me,” Friedmann complains, it is a
lot harder to prove you are good at
what you do when you are "goodlooking.”
Charlize Theron or Nicole
Kidman have to work that much
harder to prove they are more than
just a than just a pile of muscles
model good looks..
He considers himself as an all-inone
entertainment package. “Even
the best product needs good packaging,”
he says. “What counts in
the end is that people come and
have a good time.”
As more and more people come to
hear Friedmann play, they’ll soon
forget about the package and go
straight to what’s coming out of the
speakers. The man who spent his
youth sneaking into Tel Aviv clubs
wouldn’t have it any other way.
Maybe it will take someone with
such an international background
to bring us all back together after
three decades of Hi-NRG, techno,
hip-hop, grunge, power pop, diva
anthems, house in all its forms, electroclash,
and everything in between
has fragmented music more into warring
states than a thriving community.
Maybe someone can lead us out of
the wilderness of synch-infused multitracked
Disney starlets, the deadening
repetition of tribal rhythms, and
retro-techno machine sounds to a
clearer sound, a cleaner vision of
music as the purest expression of
human emotions voiced through
sounds. Maybe he can help us
rediscover what a night of dancing
should do: purify our emotions by
allowing us to express our inner feelings
through movement inspired by
music.
A year ago, Friedmann compiled a
CD for EMI Germany called Instinct:
Love and Pride. That pretty well sums
up Friedmann’s philosophy: Follow
your inner beliefs. Love yourself and
others. Take pride in who you are and
what you do. It will all come together,
someday, someplace.
Photo by Marko Bussman
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Happy Am I! Healthy Am I! holy Am I!