noizemagazine - Index

noizemagazine - noiZe Magazine Issue 58 October 2008 - Index

mUSiC to
(UNDer)WeAr
Andrew Christian finds
religion with Kimberly S.
by Jeffery Taylor
“ M u s i c a n d
fashion, I think,
always go really
well together,”
says the underw
e a r m e i s t e r
Andrew Christian.
So when Circuit
sensation Kimberly
S. and Andrew
B r i s k i n , h e a d
of Tango Blues
E n t e r t a i n m e n t ,
asked him to become
the official presenting
sponsor for their
“Music to Wear 2008
Tour,” he eagerly jumped on board.
The tour is currently making its way
around the country with a projected
finale at the end of November,
although new dates continue to be
added to the schedule.
Photographer: © 2008 - Greg Endries
The idea for Music to Wear started
with a brainstorming session
between Kimberly S. and Briskin.
Fresh off two successful Global
Groove tours, Kimberly wanted to
do something different—a tour of
her own where she had a little more
freedom to do what she wanted.
She and Briskin put their heads
together and came up with the concept
of a nationwide tour featuring
a continuous mix CD created by
Kimberly exclusively for the tour.
But they still needed someone to
Andrew Christian
brand the CD and produce it; someone
who would give them greater visibility in
the gay club scene.
Who better than Andrew Christian? Not
only does his underwear lovingly hug
the bottoms of many of the boys on
Kimberly’s dance floors, but Tango Blues
had already worked with AC doing onsite
event promotions. “We basically
placed his underwear on go-go boys
around the country in gay clubs and
also did underwear contests and fashion
shows to promote his underwear,”
Briskin explains. “They were always generally
targeted to local markets. It wasn't
a national campaign of any sorts or had
any national exposure until we branded
him on the tour.”
36
Happy Am I! Healthy Am I! holy Am I!
Kimberly S.
Leslie Bohm Photography